"In the early 2000s, I had books rejected by big publishers with these comments. We love it, but we know we can’t sell this title to Walmart. We love it, but we checked with the buyer for Borders, and he doesn’t think the book will sell so we must decline. I’m not the only writer who experienced such things. When your business model is based on selling to ten or twenty people who act as the only gateway to millions of consumers, then those ten or twenty people wield a disproportionate amount of power."
Read the entire post. It's quite interesting.
And while you're at it, tell a friend about my books. They're great summer reads! (wink wink, nudge, nudge)