05 June 2011

Marketing Never Stops

Marketing your work never ends. That doesn't mean it has to be a 24/7 constant onslaught. In fact, finding new outlets can be fun!

To that end, I'm going to guest blog on The Goddess Fish Party blog tomorrow to celebrate  Dragon & Hawk's PAPERBACK release!
Authors often think the hardest part of being a writer is getting published. Au contraire, mon frer!  Finding ways to get the word out about your work is a never-ending challenge, one that every author must embrace. The old days of a publisher funding a nationwide book tour and plastering your book cover everywhere are long, long gone. Every author below the stratospheric heights occupied by Mr. Grisham, Ms. Rowling, and Mr. King has to develop and nurture a market.

How much does luck play into getting your book into the hands of hungry readers? I don't know that there truly is such a thing as pure luck. Luck is hard work, realizing opportunities and acting on them, not copping an attitude, and being willing to try new or unusual venues.

I'm looking forward to partying with Goddess Fish! Won't you join me?


  1. Too true, Jude - will go and have a look for you there!

  2. Thanks, Romy. It's tough to do some of these things when you work 10-12 hours...Just getting home and catching up; good thing Blogger allows for scheduled posting!